Ex-Aequo, a Brussel-based association towards Men who have sexual intercourses with other men, has chosen to launch a new campaign to raise awareness about the relations the target have with their doctors.
To do so, 20Something developped a creative concept spreading in poster ads, flyers, stickers as well as in online banners. The whole campaign is revolving around a clever copy that speaks directly to the target : in the french-speaking gay community, the expression “TTBM” stands for “Très Très Bien Monté”, which means “Very Very Well Hung”. We twisted its original meaning to spread our message clearly. “TTBM” now stands for “Très Très Bon Médecin” (Meaning “Very Very Good Doctor”) creating a play of words that will both create interest and surprise as well as making the target smile while communicating on a serious matter.
GOAL : Create a Visual Identity for Bio Fish Valley SA.
Bio Fish Valley is a small Organic Fish company breeding mostly fresh water fish like for example the Rainbow Trout.
Company values include being respectful of the animal and respecting organic agriculture practices.
Bio Fish Valley products are clearly high-end oriented.
APPROACH : Bio Fish Valley trouts are high quality trouts. Therefore, I wanted the logo to represent something fresh and fluid like the movements of these happy fishes. I started drawing circular fishes until reaching a logo made only from circles. Colors of green and bluish tints brings up the roundness of the logo while communicating on Organic Values.
The typography is still rounded but with cutting edges to express the strictness of the way these products are made. It is also very well balanced, playing with boldness and lightness, so it expresses healthiness.
As a result, pattern have been added so that the spirit of the logo is reflected in the website, the stationary as well as in the packaging. The latter has this dark grey background so it shows the high-end side of the product why its transparency shows the freshness of the product through the big sized logo.
Waimoo is an app that lets you find places to go out near you according to your taste. Then, you can get a Live Preview of what the place is like by looking at Live Stats (Is there more men or women ? Is the place full or empty ? What DJ is mixing ?) and Live Music Preview to hear what’s happening right now at that particular place.
Waimoo is only for top & trendy places anywhere you go and those are selected very carefully so that you only get the best of what’s in every city you go !